Picturing Text

Since I work for Bob Evan's I thought it would be great to see how the company advertises on the web. Many of the same promotions are found in the store and since I am there so much it is easy for me to look over it and not really "take in" the message. When I stopped and really looked at what was in front of me I found a lot of examples used in Picturing Texts to also appear in Bob Evan's advertising. website: bobevens.com
The first thing I noticed was the promotion for our "knife and fork sandwiches". The customer is asked to "Vote now" for their favorite one. The words are shown on a red, white and blue round pin that also contains stars. This design is similar to the use of pattern found in Picturing Texts. Bob Evan's uses the colors and design commonly used in elections to market their product. It is very clever because of the election going on right now. People see these colors and symbols everywhere so their eyes probably go right toward them. Plus asking customers to "vote" would mean they need to try them all, thus making them want to come back to see which one is their favorite. This pattern is easily recognizable by people and follows a pattern of color and the object the words are placed on.